Näytetään tulokset 1 - 10 / 2325
tulosta / sivu
Mitä julkaisutietoja palvelu sisältää?
Julkaisun nimi
Tekijät
Julkaisukanava
Vuosi

Co-creating professional brand identity on social media in a career transition

Avoin saatavuus
Koivunen, Kati
Acta Universitatis Ouluensis. Series G, Oeconomica2023

Brand community coping

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2017.10.054
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka
Journal of Business Research2017

The impact of Janus fit brand extensions on perceived brand innovativeness

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2024.114674
Falana, Wuraola Oluwabukola; Aspara, Jaakko; Frösén, Johanna
Journal of Business Research2024

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

Vertaisarvioitu
Avoin saatavuus
DOI
10.1108/IJBM-10-2022-0453
Shimul, Anwar Sadat; Faroque, Anisur R.; Cheah, Isaac
International journal of bank marketing2023

Brand and product attachment in an industrial context : The effects on brand loyalty

Vertaisarvioitu
DOI
10.1016/j.indmarman.2015.06.007
Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Salo, Jari
Industrial marketing management2016

A New Brand Model to Empower Customers

Avoin saatavuus
Ivanova, Daria; Nylander, Noora
The Publication Series of Lahti University of Applied Sciences2018

Professional supervision and professional autonomy

Vertaisarvioitu
Karvinen-Niinikoski, Synnöve Margareta Elisab; Beddoe, Liz; Ruch, Gillian; Tsui, Ming-sum
Policy Press2017

Linking Pop-up Brand Stores to Brand Experience and Word of Mouth The case of luxury retail

Vertaisarvioitu
DOI
10.1016/j.jbusres.2016.04.172
Klein, Jan F.; Falk, Tomas; Esch, Franz Rudolf; Gloukhovtsev, Alexei
Journal of Business Research2016

Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2020.09.056
Tan, Teck Ming; Balaji, M. S.; Oikarinen, Eeva-Liisa; Alatalo, Sari; Salo, Jari
Journal of business research2021

Humanizing brands : the investigation of brand favorability, brand betrayal, temporal focus, and temporal distance

Avoin saatavuus
Tan, Teck Ming
Acta Universitatis Ouluensis. Series G, Oeconomica2018

Co-creating professional brand identity on social media in a career transition

Avoin saatavuus
2023

Brand community coping

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2017.10.054
2017

The impact of Janus fit brand extensions on perceived brand innovativeness

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2024.114674
2024

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

Vertaisarvioitu
Avoin saatavuus
DOI
10.1108/IJBM-10-2022-0453
2023

Brand and product attachment in an industrial context : The effects on brand loyalty

Vertaisarvioitu
DOI
10.1016/j.indmarman.2015.06.007
2016

A New Brand Model to Empower Customers

Avoin saatavuus
2018

Professional supervision and professional autonomy

Vertaisarvioitu
2017

Linking Pop-up Brand Stores to Brand Experience and Word of Mouth The case of luxury retail

Vertaisarvioitu
DOI
10.1016/j.jbusres.2016.04.172
2016

Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2020.09.056
2021

Humanizing brands : the investigation of brand favorability, brand betrayal, temporal focus, and temporal distance

Avoin saatavuus
2018